Useful Resources

The Art of the Start

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues Guy Kawasaki, former marketing maven of Apple Computer, discusses in his book.

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Being strategic: Plan for Success

In this accessible but overly ambitious debut, top consultant Andersen walks readers through a step-by-step guide to strategic thinking and action. She describes the process of formulating and executing strategy through the historical example of the 800-year-old castle at Criccieth.

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Blue Ocean Strategy

The book summarizes the authors’ vision of the kind of expanding, competitor free markets that innovative companies can navigate. “Blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.”

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